Younger audiences for classical music

Merel is a strong advocate for classical music and even conducted a research project at the Erasmus University on how to attract younger audiences for classical orchestras. The university just published a video that went “viral” on Facebook, in which Merel explains the value of classical music for young people:

If you’d like to know more about the research, do drop us an e-mail at and we can send you the thesis on this topic.